Brief
The creative challenge was to develop ideas and concepts that communicates the essence - and the
richness - of the British Music Experience - and to communicate in a way that coms to life online.
richness - of the British Music Experience - and to communicate in a way that coms to life online.
Concept Play Dance Sing Explore
Rock your skills out on the drums, piano, guitar, dance or even sing your heart out. Have the experience
of being a rockstar/popstar.
of being a rockstar/popstar.
The concept is delivered through an iphone app. The app allows you to learn/play the drums, piano, guitar. Sing-a-long to songs and even learn classic dance moves.
You can record yourself dancing as a group, which then allows to upload your video to YouTube, giving
you an unique code which can be taken to the BME and put on your smart ticket to watch your video at
dance the decades.
you an unique code which can be taken to the BME and put on your smart ticket to watch your video at
dance the decades.
The app also has purchasable songs, which are to be purchased of the BME website, to create more
revenue. The app allows you to play and learn on your own as well as getting together as a group and
revenue. The app allows you to play and learn on your own as well as getting together as a group and
rocking out the moves.
